Media Frequently Asked Questions

Who can I contact for an interview from American Farmland Trust?

Please direct all media requests for the American Farmland Trust to Laura Trivers, AFT Director of Marketing & Communications, at ltrivers@farmland.org.

What is AFT's Famers Market Celebration?

AFT’s Farmers Market Celebration raises national awareness about local farmers markets and encourages consumers to shop directly from family farmers.

Throughout the celebration, consumers will rate and review their local farmers markets. Personal reviews can be cast once a week, and farmers market shoppers can rate more than one farmers market. 

Who is American Farmland Trust? Why is American Farmland Trust hosting this summer-long celebration?

American Farmland Trust founded the Farmers Market Celebration and is the only national nonprofit dedicated to saving America’s farm and ranch land, promoting sound farming practices and keeping farmers on the land.

Many family farmers are struggling to stay financially afloat and face pressure from development that is destroying farmland. Farms closest to America’s cities—often the providers of the delicious local food found at farmers markets—are directly in the path of destruction.

How do shoppers participate in the celebration?

Participants visit  www.lovemyfarmersmarket.org to rate and review their farmers market.

How long will the celebration last?

The celebration starts on June 21, 2015 at noon EST and ends on September 23, 2015 at midnight EST.

Can I track the number of ratings and reviews made for a specific farmers market?

Yes. Once the celebration begins, an up-to-the minute, Top Rated Farmers Markets for each category will be showcased from the celebration’s homepage, www.lovemyfarmersmarket.org. The final Top 25 farmers markets in each category will receive a special seal that they can put on their outreach materials in the coming years.

Will AFT send media releases throughout the Celebration?

AFT will be send out media releases covering upcoming events for the Celebration, milestones in the celebration, and more.  If you would like to be added to the media distribution for the celebration, please contact Laura Trivers, AFT Director of Marketing & Communications, at ltrivers@farmland.org.

What are the benefits of participation for farmers markets?

  • Increased revenue for market farmers. 
  • A chance to win promotional and marketing value for their market.
  • An opportunity to build relationships with their customers, the media, and their farmers market’s existing stakeholders.
  • Greater awareness and excitement about farmers markets in their community.
  • A chance to learn what their customers think about the market.

Are there photos from previous Farmers Market events hosted by the American Farmland Trust?

There are hundreds of wonderful photos uploaded by previous contest participants on American Farmland Trust’s Flickr page. To view the photos, please click here. (*Note: The photos uploaded to the AFT Flickr account are subject to Flickr's sharing rules, please abide.)